mile deep — for those who go beyond the surface.
We don’t just make detailing products.
We craft experiences.
Each formula, each accessory, each detail — created for those who see their vehicle not just as transport, but as an expression of who they are.
At mile deep, love is our constant.
Love for performance.
Love for precision.
Love for a cleaner, more conscious future.
Whether you’re discovering the art of detailing or perfecting your craft at the highest level, our products are designed to elevate your every moment behind the cloth, mitt, or machine.
Because to us, detailing isn’t a chore — it’s a lifestyle.
A commitment to excellence.
A pursuit of perfection.
Welcome to mile deep.
Where passion meets purpose, and every finish tells a story.
Truth
Behind mile deep is a small, dedicated team led by founders Jody (“Guppy”) and Tim — two lifelong car obsessives.
What began as childhood sketches and daydreams has evolved into a pursuit of perfection, turning passion into products, and drives into defining moments.
Detailing is more than a process — it’s a journey.
Every moment spent with your pride and joy is an act of connection. From the first clean to the final layer of protection, transformation is a craft that blends knowledge, skill, and passion — just like driving, it creates memories that stay with you.
At mile deep, our commitment goes beyond cars. It’s rooted in respect for life itself. After personal loss and life-changing challenges, we made a promise — to each other, to our planet, and to you: to pursue excellence without compromise, to create products with purpose, and to leave no potential unrealised.
Cleaner Car Care isn’t just our mission.
It’s our way of saying thank you — for trusting us to help you Transform your Detail and elevate every journey.
From vision to reality.
In the winter of 2019, we began with a clear mission — to create a ground-up range of eco-conscious, high-performance detailing products without compromise. Our starting line: three bespoke formulas — CLEANSE, SNOW, and RELEASE — each designed to deliver professional-grade results while being kinder to the planet.
Perfectionism doesn’t move quickly. Countless rounds of testing, refining, and retesting pushed us further than expected — but by November 2021, every formula met our exacting standards.
February 2022 marked the breakthrough: ten signature products, signed off and ready for production. Soon after, the first bottles proudly hit the shelves — the start of mile deep’s journey into the hands of detailers everywhere.
Pushing the limits of protection.
June 2022 marked the close of our second 24-month development cycle — this time for our first ceramic-based innovations, FLARE and SHIELD. Now entering year three, we’re in the final stages of testing our next-generation ceramic coatings, engineered to deliver unmatched performance, durability, and value.
Driven by your feedback, we refine every formula with precision — boosting results, reducing environmental impact, and elevating the standard for ceramic protection.
Brand
No shortcuts. No compromise.
In life — and in detailing — there are always easier, cheaper paths.
We choose the road less travelled: the one that demands more time, more care, and more intention.
Our commitment is simple: deliver change that matters, and do it with purpose.
We are:
AUTHENTIC — complete transparency, no smoke and mirrors.
BOLD — fusing ultra high-performance with real value.
CLEAN — relentlessly pursuing total environmental sustainability.
This is more than detailing. It’s a standard we live by.
Vision
To ignite a passion for detailing that transcends borders.
We believe in more than clean cars — we believe in elevating the art itself.
This vision drives us to challenge limits, refine every formula, and create lasting value for detailers everywhere.
From the first spray to the final gleam, our mission is to inspire excellence — and share it with the world.
Mission
To bring detailers transformative results — that don’t cost the Earth.
We fuse ultra high-performance with premium quality, creating products and services that elevate your results while protecting the planet we share.
Because excellence should leave a lasting impression — not a lasting impact.
Our Values — The ‘TRI’ Standard
At mile deep, transparency isn’t just something that shines through our products — it defines every move we make.
TRUST — cultivating the best in every relationship.
RESPECT — choosing the most sustainable path, always.
INTEGRITY— honouring the truth from first fill to final pour.
This is the mile deep way — where every detail matters, inside and out.
Driven Forward — Together
Wherever our paths cross on this journey, we’re grateful for you — the detailers who give mile deep the green light.
The road ahead is full of excitement: bold new product launches, refined favourites, and innovations that push performance and sustainability even further.
We welcome collaboration with open wash mitts, and your feedback fuels our next moves. Let’s go further, together.