Sustainability isn’t a checkbox. It’s our foundation.



The climate crisis is here — and so is our responsibility. At mile deep, we take ownership of our impact at every stage, from in-house operations to our supply and distribution chains.


Caring for the planet means going beyond promises.


- at every opportunity.

- in our liquids.

- and working towards zero carbon footprint.


We measure our success not only in performance, but in Environmental Profit & Loss — delivering results that don’t cost the Earth. Every step forward is intentional, transparent, and built to last.

It’s do or dye — and the choice is CLEAR.



At mile deep, we skip the colourants and cut the compromise. No artificial dyes. No unnecessary additives. Just uncompromising performance without the hidden side effects — on your paintwork, your driveway, or our waterways.

Pure performance. Zero compromise.

At mile deep, we skip the shortcuts — no unnecessary water, no cheap fillers. Every formula is maximised for concentration, purity, and results, so you get more performance in every drop.


By avoiding excess water, we also avoid the waste of shipping it across the globe. The trade-off? A little extra shake and patience, especially when colder temperatures make our richer blends thicker.


And because what touches your skin also touches our planet, we’ve cut the usual irritants — no SLES, SLS, dioxane, sulphates, sodium hydroxide, or potassium hydroxide. Wherever possible, our products are pH-balanced and fully biodegradable.


Every detail matters — you’ll find more specifics on each product page.

Better for your car. Better for the planet.



Every 500ml mile deep bottle is crafted from 100% start-of-life bioplastic, made entirely from renewable, plant-based sources — think corn, sugar, and potatoes — not fossil fuels.

Recyclable today. Renewable tomorrow.

Our 5L containers, 500ml lids, and 5L lids are made from 100% recyclable materials. We’re already engineering a bioplastic upgrade, bringing us one step closer to a fully sustainable future.

Waxed in recycled luxury.


Every mile deep wax tin is crafted from 100% recycled aluminium — strong, sustainable, and endlessly reusable.

Refill. Reuse. Renew.


Extend the life of your mile deep 500ml bottles by refilling from our 5L range — less waste, more value.

When it’s time to retire a bottle (as hard as it is to part with something that good-looking), simply peel off the label, sort for recycling, and let it begin its next life.

Packaging with Purpose.


Every air pouch is inflated on-site using 100% biodegradable bioplastic — protecting your products without harming the planet.

Our boxes? Crafted from 100% recycled, biodegradable cardboard.

Even our tape plays its part: compostable Ecotape made entirely from plants, not plastic.

Closing the Loop.


Where possible, reuse our packaging — or recycle it so it can live again.

In-store, every carrier bag is made from 100% biodegradable bioplastic.

Even the small details matter: our printer paper, till rolls, and yes… even the loo roll, are all made from 100% recycled, biodegradable material — keeping every cheek smiling.

Green & Convenient.


Skip the packaging, cut the miles — collect your order directly from our Crewe HQ and enjoy an eco-friendly handover.

Powered by Green Energy. Driven by Ethics.



Our Cheshire flagship runs on 100% renewable electricity and is fully equipped with energy-efficient LED lighting, activated only when needed through occupancy sensors.

Our state-of-the-art pressure washer uses cutting-edge electric immersion heating, eliminating the need for diesel and reducing emissions.

Every formula is 100% vegan and cruelty-free — no animal fats, skins, or hair, and absolutely no animal testing. We test on paintwork, not paws.

Driven to Do Better.



We know our journey toward minimal environmental impact is far from over — but our commitment is absolute.

Every step we take is guided by your trust, your feedback, and our shared mission to care for both cars and the planet.

Let’s keep pushing boundaries. Let’s keep raising the standard.

Together, we’ll bring it to the surface.

📧 Share your ideas with us: info@miledeep.com